I run email & SMS for a small number of mission-driven brands at a time. With a Harvard data science background and years creating for a top DTC agency, I bring the strategy & creative, then build and send it all in Klaviyo. You stay in the loop and in control, without it taking over your week.
How it works
No two brands are alike, so no two retention programs should be either. This process helps me tailor-build a successful retention strategy for your positioning, audience, and offers.
I dig into your current retention setup, from pop-up to sunset flow, and hand back a clear roadmap of what to work on first.
We get on the same page. Your brand voice, products, audience, and priorities all in one place.
Fresh audience research on your brand and your niche, so our creative strategy is grounded in what your buyers actually respond to.
This is where the creative comes to life! I'll build out your monthly plan of concepts, copy, and design, all based on what your brand and audience actually want to see.
Here's where I make sure your emails & SMS are getting in front of the right people at the right time. Everything gets segmented, scheduled, and sent in Klaviyo. You approve, and I handle the rest.
The best part! Constant creative testing so we can keep learning what your customers respond to and do more of what's working :)
“Working with Alexa is like working with pure, unfiltered magic. Her work repeatedly gets results, and several brands have experienced record-breaking conversions.”
Amanda Schumacher Email Copywriter & Content Strategist
from $3,000 / month
The best fit if email should be bringing in more than it is. Each month I bring a plan of campaigns and flow improvements based on your audit and what we're learning, then create it for you to review. Once you love it, I'll get it ready to send!
Book a call →from $1,500 / flow
The best fit if your flows are missing, broken, or haven't been touched since setup. During the audit phase, I'll create a set of recommendations of where to start based on your goals and current set up. Then, I'll work on fixing or building them for your approval.
Book a call →from $4,500 / project
The best fit if your emails are landing in spam or your engagement has dropped. I fix your technical setup, clean up your list, and rebuild your sending reputation over 6 to 8 weeks.
Book a call →Don't see an exact fit? I'm happy to put together a custom package for your brand and goals.
I only work with a select few brands at a time so I can invest deeply in each one, so timelines vary. Reach out and I'll let you know my next opening! I also have a network of stellar retention people, so if we're not a fit, I have other people I can refer you to.
That's the part I care about most! Before I write anything, I soak up your past emails, site, socials and reviews, and we build a voice guide together. You'll see it in the portfolio: every brand I write for sounds like itself, not like me.
As much or as little as you like. Most brands review the monthly plan, approve drafts before they go out, and join a bi-weekly call. I handle everything else, and you'll never have to chase me for an update.
Klaviyo, Attentive, Postscript, Shopify, and Figma primarily. If you're on something else, ask me — I've likely worked with it before. For our comms, we'll be working in Google Suite and Slack.
Flows are the automated emails triggered by customer behavior (like adding something to their cart) and constantly run in the background. Optimized flows make money for your brand nonstop!
Campaigns are your scheduled sends to your list that drive a lot of revenue and are perfect opportunities for testing with quick feedback. They're perfect for keeping your audience engaged, celebrating holiday moments, and announcing sales & new products.
Both matter, and both are included in the monthly retainer. We'll discuss a split based on your goals and current program.
That's exactly what the Flow Build-Out package is for. I'll make a recommendation for the flows you need to reach your goals and together we'll decide where to start and how fast to move.
That's what a custom package is for. Some brands need a bit of everything, or something smaller, like a flow build plus a list cleanup, or ongoing support for just their SMS program. Book a call, tell me where you are and what you're hoping to change, and I'll put together a scope and price that fits.
No one honestly can, since so much depends on things like your list, your offers, and the inbox providers themselves. What I can do is make sure you're set up for the best possible results from day one, then keep testing and improving as we go so your program keeps getting better.
Everything we make together is yours to keep, including every flow, template and learning. You'll never lose access to the work just because our project ends.
Every project starts with a real conversation. Let's talk about your retention program & how we can hit your goals together!