Emails that sound like you and keep your customers coming back.

Hi, I'm Alexa! I strategize, write, design and send your emails and SMS, all backed by your data and written in your voice.

Retention Strategy Data-Backed Copy & Design Human Creativity First (No AI!) Optimization & Testing

Retention, taken care of by someone who
deeply understands your brand from the start.

Data and creative usually get put in opposite corners. My background in the DTC agency space & as a Harvard researcher puts them together!

Everything we'll do together is backed by your data and led with human creativity, from a deep retention audit at the start to continuous testing as we go.

No more hopping between freelancers or emails that read (and look) like a template. Just a retention program that feels like you and consistently converts. Let's create emails your ideal customers will be excited to open!

What working together feels like

A retention partner who actually shows up.

  • You work with me, start to finish.

    Misha & Co. is a studio of one (plus a very opinionated cat). No hand-offs, no rotating account managers. I only take on a few brands at a time, so yours gets my full attention, month six as much as month one.

  • I bring the ideas.

    Every month you get a strategic content plan built around your goals, your data and what we learned last month from A/B testing.

  • You approve, I handle the rest.

    Strategy, copy, design, edits, segmenting, and scheduling in Klaviyo are handled by me. You review and approve everything we create before it goes out.

  • You always know how it's going.

    Bi-weekly calls and proactive communication keep you up to date on your email program, without having to chase me down for details.

  • Everything stays yours.

    Everything we make together is yours, even if we stop working together.

Alexa Rome

About me

Hi, I'm Alexa. Nice to meet you (digitally, at least)!

Retention marketer by trade, Harvard-trained researcher by education, and a lifelong creative at heart. I fell into email because it's where all my loves collide: data, writing, art, and helping intentional DTC brands whose missions I actually believe in.

Fair warning: I'll probably nerd out about your open rates :)

More about me →
Misha, a tabby cat, staring wide-eyed at the camera

Meet the Founder

Misha, Chief Executive Cat

Misha's the real boss around here. She signs off on every send by walking across the keyboard, and has never once missed a deadline (for dinner).

Featured case study

The launch that out-earned Black Friday.

This launch for Leaf Shave's new safety razor beat the brand's own BFCM benchmark and became the highest-earning product launch in their history.

  • 9.5× The revenue of their best Cyber Monday email
  • #1 Highest-earning launch in Leaf's history
  • 56.6% Peak open rate
Featured campaign teaser email
“Working with Alexa is like working with pure, unfiltered magic. Her work repeatedly gets results, and several brands have experienced record-breaking conversions.”

Amanda Schumacher Email Copywriter & Content Strategist

Hear what it's like to work with me →

Let's talk about your retention.

Tell me where your email is now and where you'd love it to be. I'll tell you honestly whether I'm the right fit, and if I'm not, I'll point you to someone who is.

Prefer email? [email protected]